Online Holiday Retail Recap: Insights and Trends for 2014
Join experts from Forrester and IBM to find out which digital strategies made the 2013 online retail shopping season the strongest ever. Get an overview of how the results compare to last year, see real-time data from Black Friday and Cyber Monday, and discover the trends that can help you prepare your omni-channel approach in the year ahead.
What was the impact of tablet versus smartphone usage? Why did average order value decrease? Get answers, insights, and best practices for mobile and social commerce from leading retailers to help you drive more revenue in 2014.
Sucharita Mulpuru VP & Principal Analyst Forrester Research, Inc.
Jay Henderson Strategy Director, Enterprise Marketing Management IBM