One Third Of Customers Will Switch Brands When Associate Lacks Knowledge

When shoppers encounter a store associate who lacks knowledge about a product that’s immediately at hand, nearly one in three consumers will switch to a different brand. Retailers that want to boost customer satisfaction and increase conversion should invest in improved product training for their employees.

Better omnichannel integration also is needed to enhance the CX: 69% of Baby Boomers believe store employees should be able to look into out-of-stock inventory that is available in other stores. Learn other tips for improving the customer experience in this infographic from Wiser.

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Source: Wiser.

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