Consumers continue to embrace online retailing, but they also want to visit brick-and-mortar stores. In fact, most (56%) of shoppers said they would spend more money in physical stores if those locations allowed them to browse through their merchandise online first.
This infographic, courtesy of Milo, highlights that the web currently is the channel of choice for global shoppers, preferred over mobile and social.
Consumers continue to embrace online retailing, but they also want to visit brick-and-mortar stores. In fact, most (56%) of shoppers said they would spend more money in physical stores if those locations allowed them to browse through their merchandise online first.
This infographic, courtesy of Milo, highlights that the web currently is the channel of choice for global shoppers, preferred over mobile and social.
