As consumers demand ‘immediacy and personalization’ from retail brands, retail marketers are running out of time to execute effective strategies that engage consumers, increase revenues, and differentiate their brand. Today with newer digital data available originating from web, mobile, & social, retailers have more information about their customers than ever before, but they seem to be ambivalent on how to execute strategies with this new-found knowledge.
Winning retailers are embracing new analytics and capabilities to understand the customer relationship and the retail winners are driving this insight into execution. In this upcoming webinar, Nikki Baird from Retail Systems Research & Rebecca Bucnis from Teradata will offer practical steps and advice that can help marketers build a business case for omni-channel marketing.
The webinar will look at these four strategy areas:
- Single view of customer insight
- Execution against Segments or Personas?
- Revenue attribution analytics
- Channel execution — individual channel strategies or do ‘corporate driven’ campaigns?
- Nikki Baird
Retail Systems Research
- Rebecca Bucnis
Global Program Director, Consumer 360
- Debbie Hauss