Nearly 55% of Shoppers Need More Convincing to Purchase Online vs. In-Store

A recent survey of 1,500 U.S. and UK shoppers revealed that while more than 85% of consumers plan to continue shopping online despite store reopenings, ecommerce retailers still need to put in extra effort to turn browsers into buyers: 54.9% need more convincing to make a purchase online versus in a brick-and-mortar store. Additionally, 87.6% of shoppers say they are faced with an “overwhelming” number of product choices some, most or all of the time, which can make it tougher to find products that fit shoppers’ needs.

To learn more about consumer trends and how they will impact the upcoming holiday season, check out this infographic from Qubit.

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