Up to 68% of e-Commerce managers say they need a vision for a consistent cross-channel experience, but only 29% feel that they have the ability to accomplish this goal, according to Forrester Research.
Success requires high quality data and an effective multichannel marketing strategy designed to capture valuable data at all customer touch points.
Download the white paper, titled: Multichannel Marketing: Connecting With Customers Across Channels, for insight into how smart brands capture accurate data across all channels, get more value out of their data, and create relevant, personalized experiences for shoppers.
Fill out the form below to download the white paper.
