Good news for brands investing in sponsored content: if consumers consider the information useful, it can be a powerful purchase motivator. More than 30% of U.S. consumers have made a purchase based on sponsored content, and 37% feel the quality of the content negated its sponsored aspect. As many as 34% of consumers don’t mind sponsored content, as long as it’s not a blatant sales pitch.
More stats on the many factors that influence consideration and purchase behavior are available in this infographic from Collective Bias, an Inmar influencer marketing company.
Source: Collective Bias
