Read the intro to this Sterling Commerce eBook below:
Mobilizing The Multichannel Shopping Experience 5 Ways Retailers Can Build a Relevant mCommerce Relationship With Their Most Valuable Customers Both In-Store and Online
Now is the time to move forward with a mobile strategy, before the tidal wave of change hits the retail industry and you are left standing on the beach without a boat.
Consumers are slowly but surely acquiring mobile smartphones and becoming comfortable with using mobile applications. In just a few months, from October 2009 through January 2010, mobile content usage rose significantly, according to comScore. For example, the number of subscribers accessing social networking sites or blogs grew by 23.9%, increasing from 13.8% to 17.1%; and the number of subscribers using an Internet browser from their phone rose by 6.7%, increasing from 26.8% to 28.6%.