Retailers are increasing the focus on mobile as part of a complete digital strategy. As many as 50% of retailers said they have a mobile web site, while 30% currently provide customized promotions and offers through mobile devices, according to a survey sponsored by Motion Computing. In addition, 23% of retailers said they currently provide mobile devices to store associates.
More retailers also are adding tablets and mPOS to the existing infrastructure, rather than completely replacing all traditional POS units: More than two-thirds believe the addition of tablets won’t disrupt the retail environment while maintaining other systems. In addition, 65% plan to utilize a combination of traditional and mobile POS.
This infographic, courtesy of Motion Computing, highlights the current state of mobile implementation and its impact on existing store systems.
Retailers are increasing the focus on mobile as part of a complete digital strategy. As many as 50% of retailers said they have a mobile web site, while 30% currently provide customized promotions and offers through mobile devices, according to a survey sponsored by Motion Computing. In addition, 23% of retailers said they currently provide mobile devices to store associates.
More retailers also are adding tablets and mPOS to the existing infrastructure, rather than completely replacing all traditional POS units: More than two-thirds believe the addition of tablets won’t disrupt the retail environment while maintaining other systems. In addition, 65% plan to utilize a combination of traditional and mobile POS.
This infographic, courtesy of Motion Computing, highlights the current state of mobile implementation and its impact on existing store systems.
[click to expand]
