Mobile App Installs Jump 94% For Holiday 2019

Gift buyers are using their phones to search for deals, causing app installs to jump 94% during the holiday season compared to the 2019 average. Additionally, 25% of those who installed an app during Cyber Week went on to complete a purchase.

Retail apps are more effective sales environments than mobile web pages: in-app conversion rates are 86% higher, average orders per customer are 27% higher and sales per tap are 17% higher. Discover more about holiday app usage, and Cyber Week results in general, in this infographic from Button.

[click to expand]

Source: Button.

Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: