Gift buyers are using their phones to search for deals, causing app installs to jump 94% during the holiday season compared to the 2019 average. Additionally, 25% of those who installed an app during Cyber Week went on to complete a purchase.
Retail apps are more effective sales environments than mobile web pages: in-app conversion rates are 86% higher, average orders per customer are 27% higher and sales per tap are 17% higher. Discover more about holiday app usage, and Cyber Week results in general, in this infographic from Button.
Source: Button.
