Advertisement

Millennials Beat Boomers, Gen X In Time Online And Smartphone Use

If you want to reach Millennials, mobile is the most direct route. An analysis of online shopper behavior comparing baby boomers, Gen X and Millennials found that 77% of the youngest generation have used their smartphones to look up products while in stores, compared to 70% of Gen X consumers and 50% of boomers. Millennials also spend the most time online: 7.5 hours per day, compared to 6.5 hours (Gen X) and 5.3 hours (boomers).

But retailers should not ignore the older folks. While boomers had the lowest number of online transactions of the three generations (15.1 per year compared to 18.6 for Gen X and 15.6 for Millennials), they spent more per transaction than their younger counterparts:
Boomers: $203
Gen X: $190
Millennials: $173

More data about the differences and similarities between the generations is available in this infographic from SimiCart.

 

[click to expand]

IG Kaspersky 9.19.17

Source: SimiCart

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

March 17-19, 2025  |  Free On-Demand Digital Event

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. Join Retail TouchPoints’ Retail Trendcaster webinar series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Register Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: