An “affluencer” is defined as a retailer’s “most important customer who is most likely to spend money on a product,” according to iProspect. Approximately two thirds (62%) of these consumers earn more than $100,000 per year in household income, have obtained at least a bachelor’s degree, and are married and have children. This infographic, courtesy of iProspect, shares insights around the preferences of three generations of affluencers: Millennials, Gen Xers and Baby Boomers.
Source: iProspect
