Consumers are increasing the amount of time spent on their mobile devices. In fact, 56% use their smartphones to check social networks daily. This is good news for retailers, because nearly half (47%) of the active adult social networkers are likely to purchase a significant number of apparel items.
As smartphones become a more integral part of the multichannel purchase process, more consumers are researching product information with their smartphones prior to completing a purchase, according to Rocket Fuel in a new infographic. Smartphone use also is become more localized. Shoppers who seek local information are likely to contact (77%), visit (59%) or purchase (44%) from a nearby business. This infographic provides industry research on social, mobile and local trends that impact how retailers’ connect with shoppers during the multichannel shopping process.
Consumers are increasing the amount of time spent on their mobile devices. In fact, 56% use their smartphones to check social networks daily. This is good news for retailers, because nearly half (47%) of the active adult social networkers are likely to purchase a significant number of apparel items.
As smartphones become a more integral part of the multichannel purchase process, more consumers are researching product information with their smartphones prior to completing a purchase, according to Rocket Fuel in a new infographic. Smartphone use also is become more localized. Shoppers who seek local information are likely to contact (77%), visit (59%) or purchase (44%) from a nearby business. This infographic provides industry research on social, mobile and local trends that impact how retailers’ connect with shoppers during the multichannel shopping process.
