With increasing time pressures, evolving engagement expectations and more dispersed shoppers’ journeys, the need to identify and reach consumers when they have a high intent to buy — that moment of influence and impact where marketing magic can truly happen — is more critical than ever.
This white paper explores why instant one-on-one engagement via an Artificial Intelligence (AI)-based personalization solution at an enterprise scale is the only way to meet the needs and expectations of today’s shoppers. Check it out to discover:
- Opportunities to impact the shopping journey with AI-powered marketing;
- Four vital components of a relevant personalization strategy; and
- How AI-powered marketing can tackle pain points and skill gaps.