New Year’s resolutions, like eating healthier and swimming laps every day, may be forgotten by Valentine’s Day, but retailers should stick with personalizing their customer engagement efforts throughout the entire year. A remarkable 70% to 94% of marketers have seen the effectiveness of key metrics increase with personalization; and consumers are twice as likely to respond to an email if they have a personal connection with the sender. This infographic from Autopilot provides a step-by-step guide to effectively boosting customer engagement.
New Year’s resolutions, like eating healthier and swimming laps every day, may be forgotten by Valentine’s Day, but retailers should stick with personalizing their customer engagement efforts throughout the entire year. A remarkable 70% to 94% of marketers have seen the effectiveness of key metrics increase with personalization; and consumers are twice as likely to respond to an email if they have a personal connection with the sender. This infographic from Autopilot provides a step-by-step guide to effectively boosting customer engagement.
Source: Autopilot
