Many reasons have been suggested for the demotion of Black Friday-Cyber Monday (BFCM) from its position atop the holiday shopping totem pole. This year in particular, supply chain challenges have forced retailers to start their holiday promotions well before BFCM as they seek to avoid demand spikes and out-of-stocks.
U.S. consumers also seem to be less than enthusiastic about BFCM offers this year: 62% say the discounts offered on these days are never as good as they expect, and 65% say the products they want aren’t usually those that are discounted during this period. Even more concerning for retailers, 59% of consumers expect brands to push lower-quality products during BFCM.
Learn more about how offering alternatives to discounts can help rebuild customer trust in this infographic from LoyaltyLion.
