Advertisement

Loyalty Playbook: The Blueprint For Building A Human, Emotion-Driven Retail Experience

As many as 52% of retailers offer a loyalty program today, with another 12% planning to implement one, according to the 2019 Retail TouchPoints Customer Acquisition and Retention Benchmark Report. Loyalty members can drive a large part of company sales: 44% of retailers say at least 40% of their total revenue comes from loyalty program members. As many as 60% report that members spend 2X to 3X more than non-members, a LoyaltyOne report said. But with shoppers on average participating in 14.8 memberships (and active in less than half), according to Bond Brand Loyalty, retailers must build their loyalty strategies around emotional elements that go beyond discounts.This how-to guide from Retail TouchPoints details best practices for retailers seeking to get the most out of their loyalty strategies, including:

  • Focusing more on building human connections and bridging them with typical loyalty drivers;
  • Turning top customers into brand advocates via “irrational loyalty”;
  • Delivering convenience across all channels;
  • Staying visible to the consumer, whether through the web site or the mobile app; and
  • Establishing transparency about loyalty benefits and encouraging open communication.

Download the Loyalty Playbook by filling out the form below


Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: