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Leveraging Customer Insights to Drive Personalization – A Retail Perspective

Marketers operate in an environment that is being constantly disrupted. The impact of empowered consumers, evolving technology, and intense competition is forcing marketers to adopt new approaches for understanding, orchestrating, and delivering personalized omnichannel customer experiences.

This presentation will discuss how brands can innovate based on these trends to power customer engagement and meet the requirements for marketing in 2022 and beyond. Register to learn:

  • How to rethink marketing strategy to deliver customer value;
  • The criticality of data to drive customer engagement; and
  • How the marketing technology stack has evolved and the role of Customer Data Platforms.

Speakers:

Joe_Stanhope

Joe Stanhope

Forrester
download

Lee Dempsey

Capgemini
1593462334701

Ryan Fleisch

Adobe

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Lee Dempsey

Capgemini
1593462334701

Ryan Fleisch

Adobe

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Marketers operate in an environment that is being constantly disrupted. The impact of empowered consumers, evolving technology, and intense competition is forcing marketers to adopt new approaches for understanding, orchestrating, and delivering personalized omnichannel customer experiences. This presentation will discuss how brands can innovate based on these trends to power customer engagement and meet the requirements for marketing in 2022 and beyond:

  • Rethinking marketing strategy to deliver customer value;
  • The criticality of data to drive customer engagement, and
  • A fresh look at the marketing technology stack such as Customer Data Platform.

Speakers:

Joe_Stanhope

Joe Stanhope

Forrester
download

Lee Dempsey

Capgemini
1593462334701

Ryan Fleisch

Adobe

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