Know Where, Why, What: Big Data’s Role In Predictive And Location Analytics

Retailers face a series of challenges every day, including volatile economic conditions, rapidly advancing technology and keeping pace with increasingly connected and demanding consumers.

In an age in which loyalty often has been severely damaged and consumers expect more from their shopping experiences, two technology trends have emerged to help retailers increase value and revenues, and most importantly, create more relevant interactions.

Big Data, coupled with predictive and location analytics, can enable retailers to deliver the right products and prices to consumers at the right place and time.

During this webinar, attendees will learn how predictive and location analytics can:

  • Convert the “fire hose” of Big Data into meaningful insight and actionable intelligence;
  • Produce an improved understanding of all customers;
  • Deliver better predictions and quicker reporting to ensure retailers keep pace with trends; and
  • Accurately determine what the customer wants — when, where and why.




ShiSh Shridhar
Global Director, Business Intelligence Solutions

Simon Thompson
Director, Commercial Solutions

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