Inflation is top-of-mind for back-to-school shoppers: 40% say the amount they’ll have to spend is their biggest source of stress, up from 28% in 2021. Shoppers are trimming their budgets: they plan to spend an average of $1,247 this year for back to school, down $86 from 2021’s spending average.
A large part of the difference may be due to a softer market for electronics, where consumers are spending $100 less than last year as spending on items like electronics accessories and printers declines despite overall post-pandemic “stickiness” in the category.
Walmart is expected to be the top destination for back-to-school (75%), followed by Amazon (57%) and Target (47%). Dollar stores also are gaining ground — identified by 36% of shoppers in 2022 compared to 27% in 2021.
Learn more about this back-to-school season’s shopping habits in this infographic from RetailMeNot.
