Perhaps more than any other industry, retail has been disrupted by a shift to digital, leading to the shuttering of physical stores and the collapse of time-honored brands.
And the challenge to meet consumers’ rapidly changing preferences and expectations has only been accelerated by the COVID-19 pandemic. It is now critical for retailers to become data-centric to provide:
- Personalized offers;
- Omnichannel experiences;
- Experience-based commerce; and
- Mobile optimization.
Read this e-Book to learn how to overcome industry challenges, react swiftly to changing customer preferences and market trends, and drive success to attain and maintain leadership.
