Instagram’s combination of a huge user base (more than 500 million monthly active users) with high levels of engagement (more than 95 million photos and videos posted every day) makes it a valuable part of brands’ social media strategy. In fact, 90% of Interbrand 100 Companies have Instagram accounts, and more than 80% are active on a weekly basis.
Why is Instagram such a powerful magnet? Its highly visual orientation aligns with our brains, which process visuals 60,000 times faster than text. Visuals are not only faster going in — they also stick around longer. People remember 80% of what they see, but they only retain 20% of what they read, according to this infographic from Buzzoid.