Social media possesses tremendous potential to drive incremental revenue for retailers. With the help of advanced analytics, retail organizations are gaining insights that allow them to more effectively promote their products to individual consumers. With access to close to 700 million combined Facebook and Twitter users, retailers are not only learning about shopping preferences and offering promotions to consumers, they are using social sites as a new shopping channel. Fill out the form below to download this whitepaper to explore advances in social media analytics and how retailers are tapping into the fast-growing segment of shoppers that get buying advice from friends and peers.
