With the exponential growth of both unstructured and structured data, retailers must determine how to capture and analyze that information in order to institute successful business practices. A visibility strategy is a key component of merchants’ move toward long-term success in an era of the growth of new and different types of multi-media content. The best visibility strategy will include 4 components: 1) leverage data from existing systems; 2) conduct frequent audits; 3) build effective processes; and 4) establish an information clearinghouse.
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