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How Will Inflation Shape This Holiday Shopping Season?  

School’s out and temperatures are heating up. So is the economy. With rising prices, food shortages, skyrocketing interest rates and ever-present inflation, consumers are worried and will likely shift their buying behavior. And that means retailers are worried, too. In the face of uniquely challenging factors, the stars are aligning to deliver another “unprecedented” holiday season for the retail industry. 

Explore Salesforce’s five holiday shopping predictions to consider as you develop your strategy for the season, including: 

  • Shoppers will buy even earlier to avoid price hikes; 
  • Physical stores will drive growth across all channels; and 
  • Shoppers will gravitate toward sustainable options. 

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