Advertisement

How To Reach Last-Minute Mother’s Day Shoppers

Haven’t bought your mom a mother’s day gift yet? You’re not alone. Nearly one in five (18%) shoppers complete their purchases in the 48 hours before Mother’s Day. Another 30% buy Mother’s Day gifts up to one week before the holiday.

According to this infographic from The Shelf, retailers can reach these last-minute shoppers with:

  • Smart use of social media (Pinterest is the top-ranking network for Mother’s Day searches);
  • User-generated content from key influencers; and
  • Ads targeting the high-conversion categories of clothing and accessories.

And don’t forget the “secondary” market: gift-givers also are buying for stepmoms, grandmothers, wives, sisters, daughters and other female relatives. No wonder Mother’s Day has become the year’s third-largest retail holiday.

Haven’t bought your mom a mother’s day gift yet? You’re not alone. Nearly one in five (18%) shoppers complete their purchases in the 48 hours before Mother’s Day. Another 30% buy Mother’s Day gifts up to one week before the holiday.

According to this infographic from The Shelf, retailers can reach these last-minute shoppers with:

  • Smart use of social media (Pinterest is the top-ranking network for Mother’s Day searches);
  • User-generated content from key influencers; and
  • Ads targeting the high-conversion categories of clothing and accessories.

And don’t forget the “secondary” market: gift-givers also are buying for stepmoms, grandmothers, wives, sisters, daughters and other female relatives. No wonder Mother’s Day has become the year’s third-largest retail holiday.

[click to expand]

IG Apteligent 04.26.16

Source: The Shelf

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: