How To Harness The Power Of Personalization


Retailers are now working diligently to deliver personalized messages and offers to their consumer base. The challenge is delivering the right messages to the right shoppers at the right time. Poorly executed plans can be perceived as intrusive rather than helpful, potentially leading to both a loss in the sale and a fractured relationship with the customer.

This white paper identifies five essential elements of personalization retailers should use to enhance their marketing campaigns:

  1. Collecting and integrating strategic data;
  2. Understanding customers using advanced analytics;
  3. Improving the understanding of customer contact preferences;
  4. Personalizing customer outreach; and
  5. Recognizing the nature of personalization processes.

Each element includes a best practice or a success story that provides further insight into how the techniques can be deployed.

Fill out the form below to download the white paper, titled: How To Harness The Power Of Personalization.

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