How the Vaccine Rollout Will Impact Shopping

As more Americans receive COVID-19 vaccinations, it’s not expected that they’ll return to old patterns of behavior and shopping immediately. Nearly one-third of American consumers are unsure about receiving or will not receive the COVID-19 vaccine when it becomes available, and those who plan to get vaccinated will not be rushing back in-store.

Forty percent of consumers said they will shop for apparel in-store either less or the same amount after being vaccinated, a theme that is reflected across in-store visits for footwear (44%), accessories (43%), beauty products (45%), luxury items (41%) and electronics (43%).

Read more about how COVID-19 is currently influencing consumer shopping behaviors in this infographic from First Insight.

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