Retailers’ losses due to long checkout lines can amount to $40 billion per year, highlighting the importance of implementing a store layout that can control traffic flow in stores.
With four out of five people still completing most of their shopping in brick-and-mortar stores, retailers must prioritize the layout of their physical spaces. In-store traffic trends to consider include:
- 90% of customers turn right upon entering a store;
- The first five to 15 feet communicate the value of a store; and
- 27% of shoppers buy additional items at checkout.
To slow down shoppers and control traffic, retailers should implement speed bumps, or displays that grab attention in open areas, while fixtures and shelving should highlight products rather than drawing attention to themselves. Learn more about designing an attractive in-store layout in this infographic from Accurate Metal Fabricating.