Today’s connected shoppers rely on family, friends and peers for product recommendations. Recognizing that trend, BodyMedia implemented a referral marketing program that delivered more than 13,000 site visits in 3 months, and a 16% increase in conversions. BodyMedia sells a subscription service and armbands for body monitoring/tracking weight loss.
Partnering with Extole, BodyMedia launched a word of mouth (WOM) program that asks customers to share the brand with friends. For each completed referral, customers receive 3 additional months of free subscription. Referred friends receive a 15% discount on armband purchases.
