Location, location, location is a maxim long associated with the real estate industry. But for retailers, a heightened focus on location can be the secret to unlocking new insights to better understand and serve their customers. Beyond site selection, the addition of new data streams and advanced spatial intelligence can now drive better decisions across merchandising, marketing, operations and supply chain.
The power of location data has become even clearer since the pandemic took hold. Rapid shifts in consumer behavior — such as a surge in ecommerce and omnichannel activity, including curbside pickup — have reshaped the dynamics of how customers interact with stores, and these new preferences now must be factored into retailers’ catchment area calculations.
In this white paper, you’ll find out why analysts expect location intelligence to rapidly become a key element of good decision-making in retail. You’ll learn how to:
- Close the location gap;
- Climb the location data maturity ladder; and
- Secure a location-aware future.