How Does Today’s Consumer Engage and Purchase?

This report is based on a census-balanced survey of more than 2,000 U.S. consumers. A PYMNTS and Toshiba collaboration, this piece examines consumers’ preferences for certain shopping channels and analyzes their interest in more technology-enabled in-store shopping experiences. Check it out and access key findings, including:

  • 40% of U.S. adults have shifted more of their retail purchases to digital channels over the last 14 months;
  • 53% of consumers choose online pickup or delivery services because they are more convenient than other channels; and
  • 53 million consumers have set up auto-refill or subscription services, and 28 million more have interest in doing so.

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