How and When to Use Inbound and Outbound Lead Generation

Inbound v Outbound Lead Generation

In this always-on era, it has never been more important for marketers to find the right lead generation mix in order to bring in prospects and convert them to customers. While interruption-based outbound lead generation requires marketers to reach out to their target audience and spread a brand’s messages in various forms, permission-based inbound lead generation is designed to put the brand in front of audiences who are already looking for a solution using digital channels.

Both inbound and outbound lead generation have their places in a marketer’s toolbox: 76% of marketers in North America in 2017 said they used inbound marketing as their primary strategy, while 68% of marketers said paid advertising is an “extremely important” part of their overall strategy.

Learn more about the costs, advantages and applications of inbound and outbound lead generation in this infographic from Spiralytics.

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