Two sub-categories within apparel and accessories rise to the top of consumers’ holiday shopping lists. Handbags see a 4.1X increase during the season, while shoes receive a 2.5X upward kick.
Consumers don’t just click on an item and buy it, however. Apparel has a long consideration phase, beginning in mid-November and extending into the New Year through post-holiday promotions. For example, the average shopper journey for a handbag purchase includes five days researching nine products, with one product revisit across three online browsing sessions.
More tips on maximizing holiday apparel sales are included in this infographic from Bazaarvoice.
Source: Bazaarvoice
