Nearly all (90%) U.S. retail sales still take place in physical stores, according to A.T. Kearney research. But that doesn’t mean retailers should discount, or ignore, the impact of e-Commerce and other digital channels.
To effectively compete in the new omnichannel era, retailers must seamlessly blend digital and physical brand experiences. Best practices include:
- Digitally extending store shelf space;
- Embracing endless aisle solutions;
- Implementing new delivery and pickup options;
- Maintaining brand consistency across channels; and
- Optimizing product merchandising.
Are you ready to create a connected selling experience? Complete the form below to download the white paper, titled: Five Steps Toward Reimagining The Physical Store.
