Fast, Flexible, Cost-Effective Ecommerce: Real-World Examples of How B2C and B2B Companies Have Overcome 6 Common Pain Points


Ecommerce has been growing rapidly for years, and COVID-19 accelerated that growth dramatically. That is true whether you are a retailer selling to consumers or a manufacturer, wholesaler or distributor selling to businesses.

With ecommerce spending on the rise, merchants need to ensure their platform is built for growth. An ecommerce platform must be reliable, secure and easy to use — that’s always been true. But today, it also must be highly flexible. This report looks at 6 common pain points and how to address them while selecting an ecommerce platform. It covers:

  • Customer experience;
  • Site maintenance;
  • Total cost of ownership;
  • Omnichannel selling;
  • B2B ecommerce; and
  • Testing and migrating.

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