Brands and retailers that have established large and loyal customer communities are beginning to master the art of referral marketing. But many marketers still don’t understand the value of referral marketing. Do you fall in this category? Download this white paper to learn more.
Referral marketing helps brands acquire and retain customers in the age of personal Internet engagement. A variety of brands, including Advance Auto Parts, Dropbox, Fab.com and Uber have used referral marketing to drive growth.
However, other businesses fall victim to five referral marketing myths that focus on:
- Cost; and