Explode Six Direct Marketing Myths

Many direct marketers have grown accustomed to using software to maximize the value of customer and prospect data. But they often are faced with the challenge of finding the correct solution that quantifies the impact on company metrics. Complete the form below to download the white paper titled Explode Six Direct Marketing Myths and learn how to maximize campaign effectiveness with analytic technology.

The white paper will debunk retail fables revolving around segmentation, mail campaigns, RFM analysis, campaign testing, and propensity to purchase scoring to help direct marketers learn how to formulate precise programs to boost profit.



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