Exclusive Survey: Impact Of New Retail Roles

Retail companies continue to add new titles and tweak existing ones in order to transform their businesses and prepare for the digital retail future. This exclusive survey report features insights from 195 retail executives.

Key takeaways include:

  • 75% of retailers have added new roles in the past three years or are planning to in the next 18 months;
  • 55% of retail companies have added either Digital Strategy or Analytics/Data roles;
  • 53% cite Consistent Customer Experience as the primary driver behind adding new roles; and
  • 46% report a stronger bond between Marketing and IT.

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