Evolving From Segmentation To Personalization: Making Moves In Customer-Centricity

Shadow UXC UX001 WBRF CustomerCentric Final 1

Up to 90% of consumers hop between multiple devices throughout the day to access information, shop and check their social networks, according to research from Google.

Is your retail organization engaging these consumers by creating integrated and relevant experiences across all channels? Download this brief to find out.

Many retailers are segmenting customers into buckets based on high-level information. To stand out, organizations must tailor offers and interactions to individual customers.

This brief will outline the three steps retailers must take to become customer-centric organizations:

  • Create integrated experiences across all channels;
  • Collect data in real time and leverage it to personalize offers and interactions; and
  • Tailor experiences based on the overall engagement and preferences of individual customers.

Are you ready to ramp up your omnichannel strategies to drive customer engagement and loyalty? Complete the form below to download this brief.

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