Empowering Grocers: Using Retail Analytics To Engage Customers

Today’s smart grocers are implementing insight-driven analytics in order to increase sales and improve long-term loyalty. Economic uncertainty and increased competition from non-supermarket merchants — coupled with the inherent challenges of operating a complicated, high-SKU business — highlight the need for grocers to become increasingly customer-centric. While traditional loyalty programs collect certain shopper data, most supermarket retailers have not invested in the means to create actionable insights from that information. The combination of assortment optimization, campaign planning, pricing optimization and demand forecasting create the perfect storm of analytics for success in the supermarket industry.

To learn more from leading global retailers, complete the form below to download the E-book: “Empowering Grocers: Using Retail Analytics To Engage Customers.”

Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: