When integrated into advertising and marketing campaigns, user-generated content (UGC) can help brands boost engagement and even conversions. In fact, 79% of web users say that UGC highly influences their purchasing decisions.
Download this guide to learn:
- How to find the right UGC for your accounts and campaigns;
- How to best manage, publish and tag UGC content appropriately; and
- Ways to reuse and repurpose UGC for different channels and campaign tactics.