How well are you testing your email campaigns? Which testing practices do you routinely implement? What are the top elements you test? Find out how over 2,700 email marketers answered these questions and more in research findings from MarketingSherpa.
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This 22-page excerpt includes 5 real life case briefings and over 15 charts of benchmark data segmented by:
- Primary channel (B2C, B2B or both)
- Industry sector (including retail/ecommerce)
- Organization size
- Testing maturity