The future of e-Commerce isn’t just digital or physical — it’s a combination of the two channels, where seamless digital touch points are used to enhance the convenience and scale a physical presence offers shoppers. New technology will make it easier for retailers to operate on a global scale, while AI and machine learning will bring personalization efforts to new heights.
Industry experts believe retailers will need to deepen their understanding and develop their capabilities in six key areas as the online and brick-and-mortar worlds become even more connected:
- AI/Machine Learning
- Personalization And Customer Engagement
- Next-Generation Technologies
- Global Commerce
- The Last Mile
This special report offers a concise summary of the key trends and predictions revealed by the 16 contributors to the Retail TouchPoints 2019 E-Commerce Outlook Guide. They include leading consultants, retail executives and analysts with a wide range of retail and technology expertise.