Two of the biggest retail industry growth trends of recent years have been the multiplication of direct-to-consumer (DTC) brands and the dramatic expansion of online marketplaces.
With both types of retailing on the rise, sellers seeking to expand their online and omnichannel sales face a choice. Do they use the brand-building power of DTC to cultivate and personalize their customer interactions? Or would it be better to leverage the reach of marketplaces to get their products in front of a larger audience of consumers? Perhaps it’s some kind of combination of both.
Whatever growth path sellers take — DTC, marketplace, or an omnichannel hybrid — they will need to offer a consistent customer experience through all channels.
This E-book will provide decision-makers with a guide to choosing the right retail path(s) by answering four key questions:
- How ‘hungry’ are you for data?
- What types of products do you offer?
- How broad is your product assortment?
- Are your logistics and fulfillment operations scalable?