In today’s omnichannel, digitally connected world, shoppers have access to more information and products than ever before. As a result, it has become increasingly challenging for businesses to not only engage customers, but also to win their trust and lifetime business.
While planning and building their campaigns, marketers should take into account the lessons learned from the Personalization Hall Of Shame, a group of businesses that found egg on their faces because they pushed the boundaries of data usage and marketing technology a little too far. This brief will uncover some of these marketing faux pas, and will reveal how you can avoid the Personalization Hall of Shame!
This brief will show you ways to:
- Target specific customer segments and create relevant offers in the moment of need
- Utilize personalization while respecting consumers’ privacy
- Properly leverage user-generated social content in your marketing
- Take a quiz to judge your tendencies toward the dark side