Retail Systems Research
Head of Solutions, Strategy & Go To Market
SAP Mobile Services
Today’s shoppers are not only more valuable in terms of purchasing power but also in the rich data they broadcast through their physical and digital presence. Marketers face a constant challenge in finding new insights about their shoppers and converting it into revenue and market share. The ability to derive insights from their behavior allows both a macro and micro perspective on footfall that informs the retail marketing organization and offers fresh opportunities to promote and incent to their shoppers in real time. These insights transcend the traditional methods of focus groups, surveys, or mobile apps not only in reliability but in the instant on nature of the information.