Retailers want their stores to stand out, but how is this best accomplished? With 76% of consumers entering a store simply because they saw an interesting sign, according to the FedEx Office Signs Of The Times survey, it is clear that signage can help. And digital signage, in particular, provides a dynamic option.
Digital signs can replace outdated, static marketing campaigns, allowing multiple campaign promotions throughout the store. They also provide big benefits, with studies suggesting that one in five shoppers have made an unplanned purchase after seeing it featured on a digital display.
To learn more about the top ways to use digital signage in retail, fill out the form below to download the brief, titled: Digital Signage Enhances the Consumer Experience For Retailers.