Online sales are expected to hit $79.4 billion this holiday season, a jump of nearly 14% from 2014’s total of $69.7 billion. This impressive increase is just one brushstroke in a multi-layered portrait of the 2015 holiday shopper that’s painted in this infographic from ShopperTrak. Other key facts include: More than one-third (35%) of Millennials will research via mobile while in-store, compared to 15% of Baby Boomers.
Online sales are expected to hit $79.4 billion this holiday season, a jump of nearly 14% from 2014’s total of $69.7 billion. This impressive increase is just one brushstroke in a multi-layered portrait of the 2015 holiday shopper that’s painted in this infographic from ShopperTrak. Other key facts include: More than one-third (35%) of Millennials will research via mobile while in-store, compared to 15% of Baby Boomers.
Source: ShopperTrak
