As the smartphone becomes consumers’ preferred shopping tool, more retailers are recognizing the value of digital coupons, which can be stored and accessed directly on personal mobile devices. In fact, 64% of retailers either accept digital coupons today or plan to in the future, according to a new survey from Zavers by Google and Retail TouchPoints. Among retailers currently offering digital coupons, 74% are using mobile apps, SMS text messaging, web sites and/or email to deliver the offers. This infographic spotlights these and other key findings from the Next-Gen Retail Couponing survey.
As the smartphone becomes consumers’ preferred shopping tool, more retailers are recognizing the value of digital coupons, which can be stored and accessed directly on personal mobile devices. In fact, 64% of retailers either accept digital coupons today or plan to in the future, according to a new survey from Zavers by Google and Retail TouchPoints. Among retailers currently offering digital coupons, 74% are using mobile apps, SMS text messaging, web sites and/or email to deliver the offers. This infographic spotlights these and other key findings from the Next-Gen Retail Couponing survey.
SOURCE: Zavers by Google
